About Dressed in Love

From our name to our logo, we are all about the “love”. Did you know that a white rose signifies new beginnings and everlasting love? We chose a unique take on a white rose as our logo to coincide with the theme of our store – love! We want you to love the dress you’re in and love the one you’re with!


About Dressed In Love

From our name to our logo, we are all about the “love”. Did you know that a white rose signifies new beginnings and everlasting love? We chose a unique take on a white rose as our logo to coincide with the theme of our store – love! We want you to love the dress you’re in and love the one you’re with!

Our bridal suite offers a carefully curated selection of wedding dresses from the industry’s leading designers. We believe in quality and style and have chosen designers that reflect those values! From clean and simple styles, to flashy and fancy designs (and everything in between), all of our hand selected dresses offer a wide variety of price points and fashions for our unique brides!

Bridal Shop West Reading PA

Amanda Alger

Owner & Stylist

Amanda was born and raised in the bridal fashion world! Her parents, Fred and Karen, owned and operated a successful bridal retail operation in the Reading area in the early 90s, where Amanda spent most of her childhood. From a young age, Amanda loved “helping” brides pick out gowns and accessories in her parents’ store.

Fast forward a few (or a lot) of years, to the present day – Amanda currently works as an Account Executive for one of the bridal industry’s leading wedding gown designers, Paloma Blanca! She gets to work with some of the top bridal stores (just like Dressed in Love) across the country, assisting them with selecting sample gowns from Paloma Blanca for their stores. That’s when she had an idea – What if she could take the best parts of all of her favorite bridal shops, and create the ultimate wedding dress shopping experience for brides right here in Reading, PA?!

The idea for Dressed in Love came about it 2016, when she started compiling thoughts and ideas, but was waiting patiently for the right location. She was thrilled to find the perfect “home” for her dream in the heart of downtown West Reading. Amanda can’t wait to share her wealth of knowledge for bridal fashion and the wedding industry with her Dressed in Love brides!

Karen Moreadith

Karen Moreadith


Karen is a true expert in the bridal fashion world! She began working at a former, local bridal store at age twenty one, where she gained lots of experience working with brides.

Later, she met her husband Fred, had her daughter, Amanda (the owner) and opened a bridal store of her own! Her store featured wedding dresses and accessories, prom gowns, mother of the bride apparel and a full alterations department!

Karen is full of wedding dress knowledge with everything from sizing a bride to selecting the best silhouettes for every body type! She is so excited to be working with brides again and to be a part of the Dressed in Love styling team!

Bridal Shop West Reading PA

Kyle Harder


Kyle is our new stylist who relocated from NYC to start a family in a more close-knit environment. After a decade’s worth of hustle and bustle, working as a Commercial and Editorial costume designer and wardrobe stylist it was time to get back to her roots. While attending the Fashion Institute of Technology as a Design major, one of Kyle’s earliest internships was with Kleinfeld Bridal, where she was able to rotate through each department and gain a greater understanding and appreciation for the bridal industry. Here, she learned the magic of just how special the day you find your dress is.

In the years that followed Kyle continued her education by attending The Makeup For Ever Academy Master Program and Cosmetology school to earn her license as a makeup artist and hairstylist. With a creative eye for silhouette, color, and design Kyle launched her Bridal makeup company, the Makeup Alliance, and now with hundreds of weddings under her belt, including the experience of her own wedding day magic, she hopes to deliver that same special feeling of excitement to each of our DIL soon to be Brides as we find the perfect dress for you!

Walter the Dog

Walter The Dog

Store Mascot

Walter is a four year old golden doodle and is a very important member of the DIL team! He loves long walks around his neighborhood, giving high fives and stealing mommy and daddy’s socks.

Walter loves to hang out at Dressed in Love and is always ready to make a new friend! You may see him around the store – so stop in and say hi!

Customer Feedback

We can sit here and tell you how great we are, but we’ll let our LOVELY brides tell you for themselves. We LOVE our brides and it shows!

Amanda was amazing! At the start of my appointment, she sat me down, asked about me and my fiancé, our venue, plans for the wedding, and what I envisioned for my dress. She told me she had a couple of dresses that came to mind and the first dress I tried on was the one I fell in love with! (And then we popped the champagne!) Amanda was so personable, her love and knowledge for wedding gowns really showed. Not to mention, her boutique is beautiful with the floral wall and cutest little details. My mom, sister, and I had the best experience. I highly recommend checking out her bridal boutique, you will not be disappointed!

Sommer Wike

I had the perfect bridal experience at Dressed In Love. The shop was beautiful and clean. Amanda was knowledgeable, sweet, and most importantly, honest. She made me feel comfortable and beautiful from the beginning to the end of my appointment. I would highly recommend Dressed In Love to any new bride!

Danielle Bucher

First bridal store I’ve been to where I was treated like a bride! The dresses are fantastic and the customer service matches it. The store is beautiful and clean, the best experience I ever had! 10 stars!!!

Jennifer Bielecki

Get In Touch

We can’t wait to meet you! Give us a call, send us an email, or fill out the appointment form below to get in touch with us.

You’re Unique - Dress Like It.

24-hour notice needed for all requests. Thank you.


639 Penn Avenue
West Reading, PA 19611


By Appointment Only