Want to receive a free, custom denim jacket?
IT'S EASY! Purchases a dress, veil, jewelry, shoes, and gown preservation with us, and you will receive a free custom denim jacket! Book your appointment today! We can’t wait to meet you!
Stop by DIL for some sweet treats + sips for this fun holiday event. Tickets are required - visit the West Reading social for more info.
The Christmas cookies were delicious - and we hope you enjoyed each and every one of them. If you are looking to get back into your routine, now may be the perfect time! January is a great time to focus on wellness - both physical & mental. With our partner fitness studio, OrangeTheory Fitness (OTF) […]
During this weekend we will be highlighting what are the glamorous Paloma Blanca & Mikaella bridal collections! These collections are perfect for the bride that is classy, elegant, bold & confident. Rich crepe and lace fabrics and beautiful detailing are just a few of the many features these designers offer. Schedule your appointment during this […]
We will be sweating for the wedding as we team up with fitness center OrangeTheory Fitness! Please join us at noon on January 15th for a fun, high-intensive class meant for people of all workout-levels. Bring a friend as this class will be closed for DIL guests only! And, if you like what you experience, […]
Bring on the bling! This weekend we will be showing off all that is dazzling and sparkly in our store - accessories! These include anything and everything from jewelry, hair pieces, veils & more! Accessories are the icing on the cake when it comes to completing your bridal look. This spotlight is perfect for other […]
This is one of the most fun events that comes to Penn Ave all year! Come stop by to watch dozens of artists create gorgeous and unique ice sculptures. Last year DIL had the pleasure of having an artist create a diamond ring ice sculpture - come visit to see what is in store for […]
This month we are super excited to announce our Look Good in Love Bundle! Every bridal appointment during the month of February will be entered to win! The Look Good in Love Bundle includes a custom crewneck sweatshirt, heart sunglasses, a wine glass & a pair of sparkly Sorrelli earrings. To win, it's as easy […]
Bring on the glitz, glamour and sparkle! We will be highlighting the gorgeousness that is our Calla Blanche collection. She is full of gowns that make a statement, and is perfect for the bride who likes to "wow." Schedule a bridal appointment during this weekend to see all that Calla Blanche has to offer! And, […]
Come to this fun day on the Ave with your girlfriends! DIL will be a stop on the Galentine crawl, where several participating businesses will have some gal -pal treats and specials awaiting you. We will be accepting cash donations to Safe Berks as well on this day.
West Reading is bringing high fashion to Greater Reading with its annual Fashion Show. This event will bring together designers, models and local boutiques for a night focused on creativity, style and music. Dressed in Love will be showcasing some gorgeous bridal gowns down the runway for your viewing pleasure. The show will take place […]
We are open for extended hours 6PM-8PM for walk-ins only. Browse our inventory without needing an appointment, while sipping on some bubbly. This is the only night our off-the-rack gowns are $999, too!
Come check out the gorgeous Allure Bridals gowns during our trunk show. We will have an extended inventory that we do not typically have in-store - good for this trunk show only! Allure has the glitz, glam, structure & detail you are looking for as a bride. Schedule your bridal appointment from March 10-19 to […]